Neue Wege am Point of Sale. Der Einsatz von digitalen Informationsbildschirmen im Gesundheitsbereich

Goizueta, called the new product БЂњthe surest move the companyБЂ™s ever made,БЂ«and there seemed little reason to doubt what he said. Consumers, in the simplest and most direct manner imaginable, had been asked for their reaction, and they had said they didnБЂ™t much like the old Coke but they very much liked the new Coke. How could New Coke fail? But it did. It was a disaster. Coke drinkers rose up in outrage against New Coke. There were protests around the country. Coke was plunged into crisis, and just a few months later, the company was forced to bring back the original formula as Classic CokeБЂ”at which point, sales of New Coke virtually disappeared. The predicted success of New Coke never materialized. But there was an even bigger surprise. The seemingly inexorable rise of PepsiБЂ”which had also been so clearly signaled by market researchБЂ”never materialized either. For the last twenty years, Coke has gone head-to-head with Pepsi with a product that taste tests say is inferior, and Coke is still the number one soft drink in the world ...»