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Steve Jobs: A BiographyShortly after Finding Nemo was finished, Jobs made Eisner an offer that was so one-sided it was clearly meant to be rejected. Instead of a fifty-fifty split on revenues, as in the existing deal, Jobs proposed a new arrangement in which Pixar would own outright the films it made and the characters in them, and it would merely pay Disney a 7.5% fee to distribute the movies. Plus, the last two films under the existing dealБЂ”The Incredibles and Cars were the ones in the worksБЂ”would shift to the new distribution deal. Eisner, however, held one powerful trump card. Even if Pixar didnБЂ™t renew, Disney had the right to make sequels of Toy Story and the other movies that Pixar had made, and it owned all the characters, from Woody to Nemo, just as it owned Mickey Mouse and Donald Duck. Eisner was already planningБЂ”or threateningБЂ”to have DisneyБЂ™s own animation studio do a Toy Story 3, which Pixar had declined to do. БЂњWhen you see what that company did putting out Cinderella II, you shudder at what would have happened,БЂ«Jobs said ...» | Код для вставки книги в блог HTML
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