|
Маркетинг 3.0: от продуктов к потребителям и далее – к человеческой душеThe War for Talent // The McKinsey Quarterly.P 1998.P Number 3. 89 Dorsey D. The New Spirit of New York // Fast Company.P 1998.P July. 90 Ready D. A., Hill L. A., Conger I. A. Winning the Race for Talent in Emerging Markets // Harvard Business Review.P 2008.P November. 91 Stanfield В. R. Walking the Talk: The Questions for All Corporate Ethics and Values Is: How Do They Play Out in Real Life? // Edges Magazine.P 2002. 92 Social and Environmental Assessment 2007, взято по адресу www.benjerry.com/company/ sear/2007/index.cfm, Ben & Jerry's, 2008. 93 The Body Beautiful Ethical Business // The Economist.P 2006.P March 26. 94 Werther W. В., Jr., Chandler D. Strategic Corporate Social Responsibility: Stakeholders in a Global Environment.P Thousand Oaks, CA: Sage Publications, 2006. 95 Porter M. E., Kramer M. R. Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility // Harvard Business Review.P 2006.P December. 96 Ind N. Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion London: Kogan Page, 2007. 97 Kanter R. M ...» | Код для вставки книги в блог HTML
phpBB
текст
|
|