Social Sponsoring und Marketing-Events:. Plattform nachhaltiger Unternehmenskommunikation

He was extravagant, vicious, self-obsessed, murderous, and vain. But Nero was in command of his wits. Caenis judged him the worse for it; he lacked any excuse of delusion or dementia. It was two years after the Fire that his interests in chariot racing and public singing contests brought Nero to Greece. He was to maintain that only the Greeks appreciated his voice; that bore out many Romans' low opinion of the Greeks. After one abortive attempt to arrange a visit, which he canceled on some whim, he finally arrived to tour the main cities, which sponsored musical events. In fact he also toured those whose contests were not due that year, compelling the festivals to be brought forward to accommodate his appearance, whatever disruption it caused to the formal calendar. By the time he came home he would have collected more than a thousand victory wreaths, including one for a chariot race in which he fell out and never even completed the course. Nero grew so adept at announcing his own victories that he even put himself down for the competition for heralds—which of course he also won ...»