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Shades of Identity:. The Effects of African American Children Skin Complexions in Television Commercials on the Self-Perception of African American Children

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мягкая обложка
148 страниц
2008 год

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Книга по Требованию

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2413 руб

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This study examines the effects of the complexion of African American children in television commercials on the self-perception of African American children. The qualitative analysis results were inconclusive regarding skin complexion preference, but noteworthy information was found for future research, including the children noticing the roles given to the African American children in the commercials. Both quantitative and qualitative analyses were conducted. A qualitative analysis was conducted with focus groups of African American children ages 6-10 who were asked questions after viewing 8 to 10 of the pre-recorded commercials from the Saturday morning programming to determine their perceptions of the varying skin complexion of children in the commercials. A total of 347 commercials were examined from Saturday morning television programming on broadcast stations in the Lynchburg, Virginia area during March 2007. The results of the quantitative analysis found a lack of darker complexion African American females in the pre-recorded commercials.

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Shades of Identity:. The Effects of African American Children Skin Complexions in Television Commercials on the Self-Perception of African American Children  http://www.booksiti.net.ru/books/14283050

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