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Steve Jobs: A BiographyБЂњPixar has now become the second studio to do that.БЂ«Jobs made a point of casting Disney as merely the distributor of a Pixar film. БЂњHe kept saying, БЂWe at Pixar are the real thing and you Disney guys are shit,БЂ™БЂ«recalled Michael Eisner. БЂњBut we were the ones who made Toy Story work. We helped shape the movie, and we pulled together all of our divisions, from our consumer marketers to the Disney Channel, to make it a hit.БЂ«Jobs came to the conclusion that the fundamental issueБЂ”Whose movie was it?БЂ”would have to be settled contractually rather than by a war of words. БЂњAfter Toy StoryБЂ™s success,БЂ«he said, БЂњI realized that we needed to cut a new deal with Disney if we were ever to build a studio and not just be a work-for-hire place.БЂ«But in order to sit down with Disney on an equal basis, Pixar had to bring money to the table. That required a successful IPO. The public offering occurred exactly one week after Toy StoryБЂ™s opening. Jobs had gambled that the movie would be successful, and the risky bet paid off, big-time ...» | Код для вставки книги в блог HTML
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