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Jordan N. Mameluke Sword

Наименование:

Mameluke Sword

Автор:

мягкая обложка
112 страниц
2010 год

Издательство:

Книга по Требованию

Цена:

1596 руб

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Описание:

A Mameluke sword is a cross-hilted, curved, scimitar-like sword historically derived from sabres used by Mamluk warriors of Ottoman Egypt from whom the sword derives its name. It is related to the shamshir, which had its origins in Persia from where the style migrated to India, Egypt and North Africa[citation needed] and the Turkish kilij. Although some genuine Ottoman sabres were used by Westerners, most "mameluke sabres" were manufactured in Europe or America; their hilts were very similar in form to the Ottoman prototype, but their blades tended to be longer, narrower and less curved than those of the true kilij, while being wider and also less curved than the Persian shamshir. In short, the hilt retained its original shape and the blade tended to resemble the blade-form typical of contemporary Western military sabres. High Quality Content by WIKIPEDIA articles! The Mameluke sword remains the ceremonial side arm for some units to this day. It was adopted in the 19th century by several Western militaries, including the French Army, British Army and the United States Marine Corps.

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Маркетинговые войны

Другим примером является Gillette. Эта фирма имела весь рынок средств для влажного бритья сначала посредством продукта под названием Blue Blade, а потом с помощью Super Blue Blade. Когда в начале 60-х годов на рынок ворвалась другая фирма, Wilkinson Sword, со своими нержавеющими лезвиями, Gillette была в шоке. Затем в 1970 году Wilkinson Sword представила лезвие, запаянное в пластик «под оптимальным для бритья углом». Но к тому моменту Gillette уже пришла в себя и повела блестящую партию в оборонительной войне. Очень скоро она нанесла контрудар, выпустив Тrас II – первую в мире бритву с двумя лезвиями. Успех Тгас II предопределил будущую стратегию компании. «Два лезвия лучше, чем одно», – гласила реклама. «Лучше, чем одно Super Blue Blade», – говорили покупатели, которые уже предпочли новый продукт старому. (Лучше уж отнимать бизнес у самого себя, чем ждать, пока это сделает кто-то другой.) Спустя шесть лет компания представила первую бритву с двумя лезвиями в подвижной головке под названием Atra. И опять новый продукт был лучше, чем Тгас II, поскольку у того бреющий блок был неподвижным ...»

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