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Общие вопросы экономики

Экономическая теория

Наименование:

Manufacturing

Автор:

мягкая обложка
244 страниц
2010 год

Издательство:

Книга по Требованию

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2618 руб

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Описание:

Manufacturing takes turns under all types of economic systems. Manufacturing is the use of machines, tools and labor to make things for use or sale. In a collectivist economy, manufacturing is more frequently directed by the state to supply a centrally planned economy. Such finished goods may be used for manufacturing other, more complex products, such as household appliances or automobiles, or sold to wholesalers, who in turn sell them to retailers, who then sell them to end users - the "consumers". In a free market economy, manufacturing is usually directed toward the mass production of products for sale to consumers at a profit. In free market economies, manufacturing occurs under some degree of government regulation. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale.

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Маркетинговые войны

В былые времена Volkswagen занимал 67% американского рынка импортируемых автомобилей. Тогда продавали автомобилей в 19 раз больше, чем автомобильный импортер №2. В настоящее время концерну Volkswagen принадлежит менее 7% рынка автоимпорта. Компания прошла полный цикл. Мышление о малом сделало компанию большой. Мышление о грандиозном сделало компанию небольшой опять. Фланговая атака большим калибром Другим пионером в области фланговых атак является Говард Хэд, основатель Head Ski Company. Продав свою компанию, г-н Хэд обратил внимание на теннис и начал думать о большом. В 1976 году его новая фирма Prince Manufacturing вышла на рынок с теннисными ракетками большого размера. Несмотря на то что зубоскалы прозвали ее «ракеткой обманщика», она заняла ведущее положение на рынке теннисных ракеток высокого качества. В 1984 году ей принадлежало 30% рынка – большей доли не имел никто. Но этого было недостаточно для Prince или для Chesebrough-Pond's, которая успела ее к тому моменту приобрести. Поэтому была выпущена линия ракеток среднего размера, на 25% меньше предыдущих ...»

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Manufacturing Frederic P. M. http://www.booksiti.net.ru/books/16663850

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