Gourmet (magazine)

Chef Fido wagged his pompom tail and said "Woo-woo-woo-woo-rahh!" Chapter 7 "Animal Circus" February, 1973 Dear Diary: It seems like a million years have gone by since I last picked you up… but it's only been six months. The most marvelous six months of my life. First of all, the Gourmet Pooch commercials got a fantastic reception. After some trial runs in Baltimore and Portland, Philo Phoods decided to give them to all the networks for prime time viewing. And then the magic started happening. Variety raved over Chef Fido and me, saying: 'Beauty and the Beast… Boffo!' Advertising Weekly called the commercials 'masterpieces of advertising art… mouth-watering on all levels…' And the plaudits weren't just from the trade papers, either. Mr. and Mrs. America had taken us into their dog food gobbling hearts. Philo Phoods had to hire five clerks just to sort the fan mail. My face and body were suddenly plastered over the glossy front pages of the movie magazines and the decidedly un-glossy front pages of the cheap, exploitation tabloids ...»