Rajive Bagrodia

But today, alas, there is no missile threat coming from India. The “hot line,” which used to connect the Kremlin with the White House, has been replaced by the “help line,” which connects everyone in America to call centers in Bangalore. While the other end of the hotline might have had Leonid Brezhnev threatening nuclear war, the other end of the help line just has a soft voice eager to help you sort out your AOL bill or collaborate with you on a new piece of software. No, that voice has none of the menace of Nikita Khrushchev pounding a shoe on the table at the UN, and it has none of the sinister snarl of the bad guys in From Russia with Love. There is no Boris or Natasha saying “We will bury you” in a thick Russian accent. No, that voice on the help line just has a friendly Indian lilt that masks any sense of threat or challenge. It simply says: “Hello, my name is Rajiv. Can I help you?” No, Rajiv, actually, you can't. When it comes to responding to the challenges of the flat world, there is no help line we can call ...»