Wanted Poster

I submit that we shouldn't be trying to lure travelers who cannot independently deduce, from the names, that "Miami" and "Miami Beach" are in the same general locale. These are folks who'd be much safer in the firm, watchful custody of a bus line tour guide. Another problem with the new ad slogan: Why must it say Greater Miami? The purpose of such a distinction is puzzling. Is there a "Lesser" Miami that we don't know about? And, if so, why doesn't it want tourism? Perhaps the origin of the logo's wordiness can be traced to the tide of the agency that commissioned itБЂ”the Greater Miami Convention & Visitors Bureau. (Note the "Greater" and, of course, the ampersand.) It's very possible the advertising firm that wrote the sloganБЂ”Turkel Schwartz & Partners!БЂ”was instructed to repeat the "greater," no matter how awkward and pointless. Don't underestimate the civic pressure put on these harried, though well-paid, copy writers. Past tourist slogans became memorable for the wrong reasons. Miami's "See It Like a Native" campaign provoked a huffy reaction because the poster featured a beautiful snorkeler who had misplaced her bikini top ...»