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When China Rules the WorldIts revenues in 2008 were expected to top $2.5 billion, compared with about $1 billion in 2002. With this kind of domestic base, its international potential, as China reaches out to the world, and vice versa, could be enormous. [1318] THE BEIJING OLYMPICS Sport is not an activity in which China has traditionally excelled, but over the last twenty years Chinese athletes have become increasingly successful. The government has invested large sums of money in sports facilities in order to try to raise China’s level of achievement, with the main emphasis being on those disciplines represented at the Olympics, where success has been seen as one of the requisite symbols of a major power. Although China has only been competing in the modern era since the Los Angeles Olympics in 1984, the investment was rewarded at the Athens Olympics in 2004 when China won thirty-two gold medals, behind the US but ahead of Russia. China first applied to hold the Olympics in 1993 but only in 2001 did its bid finally succeed. The 2008 Beijing Olympics was the first occasion that China had ever hosted a great global sporting event and it was clear during the build-up that the Chinese government saw them as an opportunity to demonstrate to the world what China had achieved since 1978 ...» | Код для вставки книги в блог HTML
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