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The Tipping PointSomehow it does not accord with intuition." How did the packet get to Sharon in just five steps? The answer is that in the six degrees of separation, not all degrees are equal. When Milgram analyzed his experiment, for example, he found that many of the chains from Omaha to Sharon followed the same asymmetrical pattern. Twenty-four letters reached the stockbroker at his home in Sharon, and of those, sixteen were given to him by the same person, a clothing merchant Milgram calls Mr. Jacobs. The balance of letters came to the stockbroker at his office, and of those the majority came through two other men, whom Milgram calls Mr. Brown and Mr. Jones. In all, half of the responses that came back to the stockbroker were delivered to him by these same three people. Think of it. Dozens of people, chosen at random from a large Midwestern city, send out letters independently. Some go through college acquaintances. Some send their letters to relatives. Some send them to old workmates. Everyone has a different strategy. Yet in the end, when all of those separate and idiosyncratic chains were completed, half of those letters ended up in the hands of Jacobs, Jones, and Brown ...» | Код для вставки книги в блог HTML
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