Кредитница "Red pepper"

It is because of Grey Poupon that the standard American supermarket today has an entire mustard section. And it is because of Grey Poupon that a man named Jim Wigon decided, four years ago, to enter the ketchup business. IsnБЂ™t the ketchup business today exactly where mustard was thirty years ago? There is Heinz and, far behind, HuntБЂ™s and Del Monte and a handful of private-label brands. Jim Wigon wanted to create the Grey Poupon of ketchup. Wigon is from Boston. HeБЂ™s a thickset man in his fifties, with a full salt-and-pepper beard. He runs his ketchup business БЂ“ under the brand WorldБЂ™s Best Ketchup БЂ“ out of the catering business of his partner, Nick Schiarizzi, in Norwood, Massachusetts, just off Route 1, in a low-slung building behind an industrial-equipment-rental shop. He starts with red peppers, Spanish onions, garlic, and a high-end tomato paste. Basil is chopped by hand, because the buffalo chopper bruises the leaves. He uses maple syrup, not corn syrup, which gives him a quarter of the sugar of Heinz ...»