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Nor would he allow other online stores to sell songs for use on iPods. A variety of experts said this would eventually cause Apple to lose market share, as it did in the computer wars of the 1980s. БЂњIf Apple continues to rely on a proprietary architecture,БЂ«the Harvard Business School professor Clayton Christensen told Wired, БЂњthe iPod will likely become a niche product.БЂ«(Other than in this case, Christensen was one of the worldБЂ™s most insightful business analysts, and Jobs was deeply influenced by his book The InnovatorБЂ™s Dilemma.) Bill Gates made the same argument. БЂњThereБЂ™s nothing unique about music,БЂ«he said. БЂњThis story has played out on the PC.БЂ«Rob Glaser, the founder of RealNetworks, tried to circumvent AppleБЂ™s restrictions in July 2004 with a service called Harmony. He had attempted to convince Jobs to license AppleБЂ™s FairPlay format to Harmony, but when that didnБЂ™t happen, Glaser just reverse-engineered it and used it with the songs that Harmony sold. GlaserБЂ™s strategy was that the songs sold by Harmony would play on any device, including an iPod or a Zune or a Rio, and he launched a marketing campaign with the slogan БЂњFreedom of Choice.БЂ«Jobs was furious and issued a release saying that Apple was БЂњstunned that RealNetworks has adopted the tactics and ethics of a hacker to break into the iPod.БЂ«RealNetworks responded by launching an Internet petition that demanded БЂњHey Apple! DonБЂ™t break my iPod.БЂ«Jobs kept quiet for a few months, but in October he released a new version of the iPod software that caused songs bought through Harmony to become inoperable ...»