Insanely Simple: The Obsession That Drives Apple's Success

БЂњIt looks like itБЂ™s from another planet,БЂ«he said, as the audience laughed. БЂњA good planet. A planet with better designers.БЂ«Once again Jobs had produced an iconic new product, this one a harbinger of a new millennium. It fulfilled the promise of БЂњThink Different.БЂ«Instead of beige boxes and monitors with a welter of cables and a bulky setup manual, here was a friendly and spunky appliance, smooth to the touch and as pleasing to the eye as a robinБЂ™s egg. You could grab its cute little handle and lift it out of the elegant white box and plug it right into a wall socket. People who had been afraid of computers now wanted one, and they wanted to put it in a room where others could admire and perhaps covet it. БЂњA piece of hardware that blends sci-fi shimmer with the kitsch whimsy of a cocktail umbrella,БЂ«Steven Levy wrote in Newsweek, БЂњit is not only the coolest-looking computer introduced in years, but a chest-thumping statement that Silicon ValleyБЂ™s original dream company is no longer somnambulant.БЂ«Forbes called it БЂњan industry-altering success,БЂ«and John Sculley later came out of exile to gush, БЂњHe has implemented the same simple strategy that made Apple so successful 15 years ago: make hit products and promote them with terrific marketing.БЂ«Carping was heard from only one familiar corner ...»