French hip hop

If they did their homework right, they realized, they could be the ones to level and sharpen and assimilate the cutting-edge ideas of youth culture and make them acceptable for the Majority. They could play the role of Connector, Maven, and Salesman. The first thing Lambesis did was to develop an in-house market research program, aimed at the youth market that Airwalk wanted to conquer. If they were going to translate Innovator ideas for the mainstream, they first had to find out what those Innovator ideas were. To run their research division, Lambesis hired DeeDee Gordon, who had previously worked for the Converse athletic shoe company. Gordon is a striking woman, with a languid wit, who lives in a right-angled, shag-rugged, white-stuccoed modernist masterpiece in the Hollywood Hills, midway between Madonna's old house and Aldous Huxley's old house. Her tastes are almost impossibly eclectic: depending on the day of the week, she might be obsessed with an obscure hip-hop band, or an old Peter Sellers movie, or a new Japanese electronic gadget, or a certain shade of white that she has suddenly, mysteriously, decided is very cool ...»