Exploring the power to change. Fair trade, development and handicraft production in Bangladesh

Wealth and economic strength are preconditions for the exercise of soft power and cultural influence. Hollywood has dominated the global film industry for more than half a century, steadily marginalizing other national cinemas in the process. But now there are two serious rivals on the horizon. As Michael Curtin argues: Recent changes in trade, industry, politics and media technologies have fuelled the rapid expansion and transformation of media industries in Asia, so that Indian and Chinese centres of film and television production have increasingly emerged as significant competitors of Hollywood in the size and enthusiasm of their audiences, if not yet in gross revenues… Media executives can, for the very first time, begin to contemplate the prospect of a global Chinese audience that includes more moviegoers and more television households than the United States and Europe combined. [1312] Over the last decade, mainland film directors like Zhang Yimou and Chen Kaige have joined the Taiwanese Ang Lee in becoming increasingly well known in the West, as have Chinese film stars like Gong Li, Jet Li, Zhang Ziyi and Hong Kong’s Jackie Chan ...»