Gardens of Florence and Tuscany. A complete guide

When trendsetters started to show an ironic interest in country club culture, and began wearing old Fred Perry and Izod golf shirts, Airwalk made a shoe out of tennis ball material and Lambesis made a print ad of the shoe being thrown up in the air and hit with a tennis racket. "One time we noticed that the future technology thing was really big," Gordon says. "You'd ask some kid what they would invent, if they could invent anything they wanted, and it was always about effortless living. You know, put your head in a bubble, push a button, and it comes out perfect. So we got Airwalk to do these rounded, bubbly outsoles for the shoes. We started mixing materials — meshes and breathable materials and special types of Gore-Tex and laying them on top of each other." To took through the inventory of Airwalk ads in that critical period, in fact, is to get a complete guide to the fads and infatuations and interests of the youth culture of the era: there are 30-second spoofs of kung fu movies, a TV spot on Beat poetry, an X-files-style commercial in which a young man driving into Roswell, New Mexico, has his Airwalks confiscated by aliens ...»