Monday, August 8, 1881 The commemorative services of the First parish in Hingham on the two hundredth anniversary of the building of its meeting-house.

Remember, more customers is not automatically more income. More customers is not the goal and often translates into 90% more housekeeping and a paltry 1БЂ“3% increase in income. Make no mistake, maximum income from minimal necessary effort (including minimum number of customers) is the primary goal. I duplicated my strengths, in this case my top producers, and focused on increasing the size and frequency of their orders. The end result? I went from chasing and appeasing 120 customers to simply receiving large orders from 8, with absolutely no pleading phone calls or e-mail haranguing. My monthly income increased from $30K to $60K in four weeks and my weekly hours immediately dropped from over 80 to approximately 15. Most important, I was happy with myself and felt both optimistic and liberated for the first time in over two years. In the ensuing weeks, I applied the 80/20 Principle to dozens of areas, including the following: 1. Advertising I identified the advertising that was generating 80% or more of revenue, identified the commonalities among them, and multiplied them, eliminating all the rest at the same time ...»